Watch on YouTube: http://www.youtube.com/watch?v=ubG1dMcDEBg
You should ask yourself this question before you embark on using social media for your business in Halifax, Dartmouth, Truro, Toronto or elsewhere. Just because social media is being used by a lot of businesses for marketing, it does not mean that you have to jump in blind. You need to determine if your business will benefit from using social media. When you do some research as to who is really using social media, you might be surprised.